Hip Hop BobbleHeads

In 1999, a company named Alexander Global promotions distributed a Willie Mays Bobblehead as part of a San Francisco Giants promotion. In 2002, the company was making 1.2 million bobbleheads a day and their client list included the majority of professional baseball, basketball and football teams. It’s now 2007 and the bobblehead craze still isn’t slowing down. In fact, new groups outside of professional sports have continue to see their faces adorned on these wobbly creatures. Next up - Hip Hop Artists.

In coming months, you could be seeing the likes of Kanye West, Ludacris, 50 Cent, Eminem, Fat Joe and Little Wayne bobbleheads thanks to a joint effort by Grapevine Star Entertainment and Hip Hop Properties (TM). The two have formed a new brand, Hip Hop Bobbleheads (TM), which will work with rap and hip hop labels to release brand new bobbleheads of celebrity artists.

The hip hop genre has quickly grown into a cultural phenomenon and multi-billion dollar industry. The fusion with bobbleheads is a seemingly obvious merchandising effort that will likely set registers on fire.

But these new bobbleheads will have a new twist… they’ll shake at both the head and the waist, allowing them to replicate dance moves seen in clubs across America. Not only do they bobble… they bobble. The first round of characters will be the Original Hip Hop Bobbleheads, modeled after industry icons and legends such as Tupac Shakur, Jay-Z and Russell Simmons. They’ll be available in various sizes and colors and the limited availability is sure to make them a red hot commodity. They’ll also be taking custom orders.

Currently on their website (hiphopbobbleheads.com) they offer only a generic hip hop bobblehead, BBoy style. However, a headline does mention “custom designs available” and states that “music industry, celebrities and sports” are also offered. These will likely be offered through the various record companies working with Grapevine and although you can’t get them directly through the company, you should definitely keep your eyes out for the bobblin and wobblin Hip Hop Bobbleheads to be flooding the streets near you.

February 19th, 2007

Entry Filed under: News, Rap / Hip-Hop, all posts